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GOMYCODE

How GOMYCODE’s 70-person sales floor only calls qualified leads

Industry
Education
Countries
8 countries across Africa and the Middle East
leads processed per month
50k
of conversations become qualified leads
33%
countries across Africa and the Middle East
8
Y

yasmine.codes

Instagram DM · from an ad

Instagram

Bonsoir, c’est combien le bootcamp data ? Je suis à Tunis22:41

Bonsoir Yasmine ! Le bootcamp Data Analytics coûte 1 900 TND, rentrée le 6 janvier. Vous visez le format soir ou week-end ?22:41

QualifiedCreated in Zoho

A typical request at GOMYCODE

Monday morning, a weekend of Instagram and WhatsApp leads is already sorted. Qualified leads sit in Zoho with tags and an owner, ready to call.

A

Amine

Lead · Saturday 23:10

WhatsApp

slm, bghit nt9ayed f formation web, ch7al ?23:10

Avec plaisir ! 1 600 TND, rentrée en janvier. Vous êtes dans quelle ville, et quel est le meilleur numéro pour vous rappeler ?23:10

Sousse, 22 •• •• 73123:12

QualifiedAssigned to Sales team Sousse

GOMYCODE before and after Palete

Before

  • Leads answered by hand on Instagram and WhatsApp
  • Leads lost between the first message and the CRM
  • Salespeople doing data entry
  • Silent leads forgotten

After

  • Every lead answered and qualified in conversation
  • A clean lead in Zoho with tags and an owner
  • A sales floor working only on qualified leads
  • Silent leads followed up by Nudge

How it works at GOMYCODE

  1. Lead writes on Instagram or WhatsApp

    Often from an ad, at any hour.

  2. Agent qualifies in conversation

    Programme, city, timing and a valid phone number.

  3. Lead lands in Zoho, assigned

    With the right tags and owner; contacts without a usable number are filtered out.

What we built for GOMYCODE

  1. Apr 2026

    Lead qualification into Zoho

    Qualifies each prospect in conversation, recommends one course and creates the lead in Zoho with tags and an owner.

    Instagram, WhatsApp
  2. Apr 2026

    Follow-up of quiet applicants

    Comes back to leads who stop replying, with what was already discussed and one clear next step.

    WhatsApp
  3. Live

    Self-serve subscriptions for children’s courses

    Parents pick a programme for their child and subscribe in the chat, through to payment.

    WhatsApp

GOMYCODE’s results

  • Every inbound lead from Instagram and WhatsApp is answered and processed.

  • A third of conversations reach the sales floor as qualified leads, documented in Zoho.

  • The same qualification runs in every country GOMYCODE operates in.

Systems used

  • Zoho CRM
  • WhatsApp Business Platform
  • Instagram
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