The AI agent platform for customer operations in Africa and the Middle East

Every customer, served like your best account.

Palete builds and runs AI agents that answer, sell, follow up and resolve on WhatsApp, Instagram, Messenger, TikTok and voice. In the languages your customers actually write, connected to the systems your team already uses.

Y

Youssef

Customer · Rabat

WhatsApp
0:12

« Salam, bghit nkhalless l’abonnement dyal had chhar, kifach ndir ? »

21:47

Bonsoir Youssef ! Votre abonnement de novembre est de 149 MAD. Voici votre lien de paiement.21:47

Abonnement novembre · 149 MAD

Paiement sécurisé

Secure payment link

Payer

21:47
CRM updated

Inbox

YoussefSubscription paid

Resolved by agent
A

Amine

Customer · Tunis

WhatsApp
0:11

« Aslema, nheb nkhalles l’abonnement mta3 ha chhar, kifech na3mel ? »

21:47

Bonsoir Amine ! Votre abonnement de novembre est de 39 TND. Voici votre lien de paiement.21:47

Abonnement novembre · 39 TND

Paiement sécurisé

Secure payment link

Payer

21:47
CRM updated

Inbox

AmineSubscription paid

Resolved by agent
M

Moussa

Customer · Dakar

WhatsApp
0:10

« Salaam aleekum, dama bëgg fey sama abonnement bu weer wii, naka laa koy defe ? »

21:47

Bonsoir Moussa ! Votre abonnement de novembre est de 5 000 FCFA. Voici votre lien de paiement.21:47

Abonnement novembre · 5 000 FCFA

Paiement sécurisé · Wave

Secure payment link

Payer

21:47
CRM updated

Inbox

MoussaSubscription paid

Resolved by agent
A

Aminata

Customer · Abidjan

WhatsApp
0:10

« Bonsoir, je veux payer l’abonnement du mois, je fais comment ? »

21:47

Bonsoir Aminata ! Votre abonnement de novembre est de 5 000 FCFA. Voici votre lien de paiement.21:47

Abonnement novembre · 5 000 FCFA

Paiement sécurisé · Mobile Money

Secure payment link

Payer

21:47
CRM updated

Inbox

AminataSubscription paid

Resolved by agent
B

Brian

Customer · Nairobi

WhatsApp
0:11

« Sasa, nataka kulipia subscription ya mwezi huu. Nitumie link tafadhali. »

21:47

Hi Brian, your November subscription is KSh 1,500. Here is your payment link.21:47

November subscription · KSh 1,500

Secure payment · M-Pesa

Secure payment link

Pay

21:47
CRM updated

Inbox

BrianSubscription paid

Resolved by agent
A

Abdullah

Customer · Riyadh

WhatsApp
0:09

السلام عليكم، أبي أدفع اشتراك هالشهر، كيف أسويها؟

21:47

وعليكم السلام عبدالله، اشتراك شهر نوفمبر ١٤٩ ريال. هذا رابط الدفع.21:47

اشتراك نوفمبر · ١٤٩ ريال

دفع آمن

Secure payment link

ادفع

21:47
CRM updated

Inbox

AbdullahSubscription paid

Resolved by agent
J

Julie

Customer · Paris

WhatsApp
0:10

« Bonsoir, je voudrais régler l’abonnement de ce mois, je fais comment ? »

21:47

Bonsoir Julie ! Votre abonnement de novembre est de 14,90 €. Voici votre lien de paiement.21:47

Abonnement novembre · 14,90 €

Paiement sécurisé

Secure payment link

Payer

21:47
CRM updated

Inbox

JulieSubscription paid

Resolved by agent
of conversations resolved without a human
82%1
conversations in 12 months
5M+
countries in production
12
agents live
60+

Running customer operations for

  • Glovo
  • GOMYCODE
  • Hub2
  • Tunisianet
  • MoPhones
  • Wall Street English
  • Campus Pro
  • Moringa
  • ID Bourse
  • GOMYACADEMY

Five products. One platform. One team running it with you.

Sell

Close the lead while it’s still warm.

Serve

Answer every customer with their own data.

Engage

Reach every customer. Answer every reply.

Workspace

Run your team from one inbox.

Control

Know every answer is right.

How our clients run on Palete.

GOMYCODE

Education

33% of conversations become qualified leads

Read the story
Glovo

Delivery & marketplaces

82% of partner requests handled without a human

Read the story
Hub2

Fintech & payments

92% of tier-1 support handled by AI

Read the story

The right model for every step.

Each step of a conversation runs on the model that does it best, tested on your own conversations.

More on Control

Example conversation

Model

  1. Understand a Darija voice note

    « Salam, bghit nkhalless la commande dyali, fin wslat ? »

    Local model

    Best on Darija in our production data

  2. Find the order in your system

    Order API: #48213, out for delivery, 249 MAD to pay

    Chosen by test

    Best score on API calls for this agent

  3. Reply in French with a payment link

    Bonjour ! Votre commande #48213 est en route. Voici le lien pour régler les 249 MAD.

    Chosen by test

    Best score on French replies for this agent

Built for the way your customers really write.

Darija, Arabizi, Swahili, voice notes, photos of receipts. This is the real traffic on African and Middle Eastern WhatsApp lines, and our agents handle it in production.

500,000+ conversations in Moroccan and Tunisian Darija

See every channel

Darija voice note

H

Hamza

Customer · Casablanca

WhatsApp
0:09

« Salam, fin wslat la commande dyali ? »

18:02

Salam Hamza ! La commande dyalek m3a livreur daba, ghadi twsel bin 18h30 w 19h.18:02

Arabizi

S

salma.rh

Instagram DM

Instagram

slm, wach kayn chi promo 3la les formations had chhar ?22:15

Salam Salma ! Oui, -15 % sur toutes les formations jusqu’au 31 octobre. Je vous envoie le programme ?22:15

Swahili

W

Wanjiru

Customer · Nairobi

WhatsApp

Habari, nimelipa lakini sijapokea uthibitisho wa oda yangu.10:31

Pole sana Wanjiru! Malipo yako yamepokelewa. Oda #48213 imethibitishwa na itafika kesho.10:31

24 of our 60+ agents running live, each described by the team it serves.

See all use cases

Delivery platform

Partner sales team, Morocco, Kenya · Live since January 2026

SellBefore the sale

Qualification of new partners

Checks that the restaurant or shop sits inside a delivery zone, collects the business details, legal document, decision-maker and menu, and hands qualified partners to sales.

  • Delivery zone check

Pan-African tech school

Admissions, 8 countries · Live since April 2026

SellBefore the sale

Lead qualification into Zoho

Qualifies each prospect by goal and experience, recommends one course from the country's catalogue, answers intake and price questions, books a call or campus visit and tags the lead in the CRM.

  • Zoho CRM
  • Course catalogue

33% of conversations become qualified leads

Fintech

Merchant support, West Africa · Live since January 2026

ServeAfter the sale

Transaction support on Zendesk

Merchants ask where a transaction is, why it failed or how to get a refund. The agent checks the transaction, answers with the status and the timeline, and closes the ticket.

  • Zendesk
  • Transaction data

92% of tier-1 support handled by AI

Delivery platform

Partner communications team, Morocco · Live since February 2026

EngageAfter the sale

Replies to partner broadcasts

Reads every reply to the partner broadcast number, stays silent on noise, points support requests to the right line and alerts the team on churn, legal or fraud risk.

Fintech

Risk team, West Africa · Live since January 2026

ControlAfter the sale

Fraud and gaming detection

Checks transactions for fraud and gaming patterns and flags suspicious merchants to the risk team with the evidence attached.

  • Transaction data

Fraud and gaming checks on 100% of transactions

Pan-African tech school

Sales follow-up, 8 countries · Live since April 2026

EngageThe sale

Follow-up of quiet applicants

When a lead stops replying, the agent comes back with what was already discussed and one clear next step.

  • Zoho CRM

See what an agent would handle for your team.

Book a demo with our team: thirty minutes to look at your channels and your volumes, and to show you agents running in production.